Great rock 'n' roll music deserves great food and drink, and the Rock & Brews chain hits all of those notes. Scott Paul, one of the restaurant chain's partners, describes his restaurant as being "all about rock 'n' roll, cold beer and great American food with a nice, fresh California accent to it. When it comes down to our work ethic and our hospitality, our entire approach is a throwback to what makes America great."
After developing a strong relationship with Scott and hearing his upcoming plans to re-invent his restaurant's space, we turned to our project manager, Christoph Schoenlein. Christoph began working with Paul on the restaurant's new build out, and he knew exactly where to start – tying the connection between Paul's authentic, American values with story-telling pieces that reflect America as a whole.
Christoph started the conversation with Scott as to where him and his team wanted to go as far as their new aesthetic for their branding, and what they wanted to do for their future Rock & Brews locations. We then uncovered their new design plans to be one that exuded a light, yet warm feel to it. They wanted their main bar to be the focal point of the space. In doing so, we felt there was no better match than to utilize a very unique reclaimed material that we harvested a few years back – hickory & pecan butcher block flooring from an old, Chrysler stamping plant in Twinsburg, Ohio. We salvaged this material, cleaned it up, and then crafted the main bar from it.
Christoph was responsible for wearing multiple hats throughout the entire process of this project. Aside from designing the main bar, Christoph was also the design genius behind the many other dining surfaces, wall cladding, hostess stand, outdoor bar, and even the custom shuffleboard made from reclaimed azobe wood, which we salvaged from a salt mine underneath Lake Erie. In addition, he also functioned as a partner in keeping all parties involved in the project on track. He was the threshold between Rock & Brews, the architect, the subcontractors, the equipment manufacturers, as well as the AV guys.
Pecan & hickory wood slabs that were used as modular flooring that supported the plants giant stamping machines. The slabs come 3.5” thick, 32” wide and can vary in length. Prized for being heavy, hard and close grained, these pecan & hickory butcher blocks make for a perfect solution for surfaces that are going to take a beating (hence their use as a factory floor). So what better application than using it for the Rock & Brews bar...
REMARKS FROM THE OWNER, SCOTT PAUL:
"I don't go into business with just anybody. When I toured their facility in Cleveland, I saw they had the same focus on quality, hospitality and customer service that we pride ourselves on. They were craftsmen; they cherished wood and took a lot of pride in it. I knew every piece that was going to come out was going to be able to stand on its own. We have table tops that are made from barns and parts of bridges throughout Ohio and Pennsylvania, and our merchandise cabinet has amish wood in it. When you have a bar made by Rustbelt that came out of a Chrysler plant that built automobiles in America for 66 years you feel a richness, a tradition to it. It feels historic. Be ready for quality. Make it clear what you want and expect them to exceed." – Scott Paul
MORE ABOUT ROCK & BREWS:
"Family-friendly Rock & Brews is rolling into The Colony with its quality American comfort food, local favorites and one of the area’s largest selections of international and craft beer. Guests are immersed in a rock-inspired experience with concert lighting, videos of some of the greatest rock concert moments of all time, rock art and a Great Wall of Rock featuring some of the biggest icons of the genre. Indoor and al fresco dining are available and even our four-legged rockers are welcome on our dog-friendly patio. Late night live music will also be available at this location. Rock & Brews at The Colony is owned and operated by multi-unit franchise partners Brett Anz and Perry Mann of R&B Southwest, LLC. The 8,950 square foot restaurant is located in the Grandscape Nebraska Furniture Mart development, close to the Sam Rayburn Tollway." - www.rockandbrews.com/location/the-colony/